Booking and Expedia Super Bowl Ads Underwhelm
Photo Caption: Actor Ewan McGregor making Expedia's Super Bowl 2022 ad.
Skift Take
Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.
Booking.com and Expedia released their Super Bowl ads prior to Sunday's Big Game, and it's doubtful Slack channels, Zoom meetings or breakfasts at the local diner will be abuzz with talk about either of these roughly $6 million spots on Monday morning.
There is really nothing wrong with the ads and they are on point with their sometimes-predictable brand messages, but they don't take any big chances, and tend to underwhelm.
Meanwhile, Turkish Airlines, which last advertised in the Super Bowl in 2020, will return with a spot that achieves a great emotional tone during the second quarter of this year's contest . The ad, called Pangea, which is said to have connected the world's land masses, features actor Morgan Freeman.
See the Expedia, Booking.com, and Turkish Airlines in-game ads, and the Vrbo (pre-game) ads, and a Super Bowl-trolling Discover Puerto Rico campaign below.)
As English actor and musician Idris Elba says in Booking.com's ad, "I
