Articles tagged “brands”

Hyatt and Hilton Are Taking Different Branding Approaches Inside China

Hyatt and Hilton Are Taking Different Branding Approaches Inside China

Raini Hamdi, Skift

Hyatt is launching a new China brand while Hilton swears by the adage of introducing the right Hilton brand in the right location at the right time across China. Which of the two approaches is better?

2 months ago

The New Signia Hilton Is Designed for Meetings and Events

The New Signia Hilton Is Designed for Meetings and Events

Deanna Ting, Skift

In other words, think of the Signia Hilton as Hilton's take on Crowne Plaza, Marriott Marquis, Sheraton Grand, and Dolce Hotels.

7 months ago

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Dennis Schaal, Skift

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

7 months ago

TripAdvisor Attractions Unit Will Rebrand as Experiences

TripAdvisor Attractions Unit Will Rebrand as Experiences

Dennis Schaal, Skift

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

1 year ago

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Samantha Shankman, Skift

Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.

2 years ago

Investment Group Plans to Bring World Airways Back From the Dead

Investment Group Plans to Bring World Airways Back From the Dead

Justin Bachman, Bloomberg

A group of investors are hoping to provide low-cost intercontinental service under the defunct World Airways brand. It's kind of strange to think that a brand few travelers have ever heard of will somehow be an asset for a fledgling airline, though.

2 years ago