Articles tagged “brands”

Booking.com Gets OK to Trademark Its Name in a U.S. Supreme Court Win

Booking.com Gets OK to Trademark Its Name in a U.S. Supreme Court Win

Jan Wolfe, Reuters

There's no need to tear down the signage. Booking.com can stick with the brand name that it's been using for about 14 years. The U.S. Supreme Court decision gives the company more protection against pesky startups that might try to tread on its brand.

2 months ago

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Dennis Schaal, Skift

Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking is pivoting to address shortcomings, realizing finally you can't keep kicking the can down the road with basically the same strategy.

4 months ago

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Dennis Schaal, Skift

Oyo has a hype machine to rival any brand. But beneath all of the disruption, some hotel owners complain its technology is unstable and lacks functionality, leaving them to clean up the mess. Growth for growth's sake may seem great for a unicorn-like valuation, but the hotel chain will need to grapple with flaws in its business model that can't keep pace.

10 months ago

Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right?

Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right?

Dennis Schaal, Skift

Buying a compelling travel domain like Trip.com and thinking it ensures success is like the people who buy a restaurant and think they can run it because they are foodies. Several major travel companies squandered the Trip.com domain because it was a side hustle. Moral of the story? A brand is only as good as the real-world business behind it.

11 months ago

Hyatt and Hilton Are Taking Different Branding Approaches Inside China

Hyatt and Hilton Are Taking Different Branding Approaches Inside China

Raini Hamdi, Skift

Hyatt is launching a new China brand while Hilton swears by the adage of introducing the right Hilton brand in the right location at the right time across China. Which of the two approaches is better?

1 year ago

The New Signia Hilton Is Designed for Meetings and Events

The New Signia Hilton Is Designed for Meetings and Events

Deanna Ting, Skift

In other words, think of the Signia Hilton as Hilton's take on Crowne Plaza, Marriott Marquis, Sheraton Grand, and Dolce Hotels.

1 year ago

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Dennis Schaal, Skift

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

1 year ago

TripAdvisor Attractions Unit Will Rebrand as Experiences

TripAdvisor Attractions Unit Will Rebrand as Experiences

Dennis Schaal, Skift

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

2 years ago

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Samantha Shankman, Skift

Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.

3 years ago

Investment Group Plans to Bring World Airways Back From the Dead

Investment Group Plans to Bring World Airways Back From the Dead

Justin Bachman, Bloomberg

A group of investors are hoping to provide low-cost intercontinental service under the defunct World Airways brand. It's kind of strange to think that a brand few travelers have ever heard of will somehow be an asset for a fledgling airline, though.

3 years ago