Articles tagged “brands”

Hotels

Airbnb’s Short-Term Rental Challengers Double Down on Brand-Building

As happened with major online travel agencies, there will eventually be several winners in short-term rentals beyond Airbnb. But will these come from the independent property managers trying to build consumer brands, or will the larger players take them out as is customary?

Airbnb’s Short-Term Rental Challengers Double Down on Brand-Building

Hotels

Airbnb Sees Opportunities in Smart Homes in Partnerships With Apple, Amazon and Google

In the long term, it's clear that Airbnb will revisit recalibrating its focus beyond stays and experiences, and will dabble in flights, hotels, and smart-home technology. It would be silly not to.

Airbnb Sees Opportunities in Smart Homes in Partnerships With Apple, Amazon and Google

Online Travel

Booking.com Gets OK to Trademark Its Name in a U.S. Supreme Court Win

There's no need to tear down the signage. Booking.com can stick with the brand name that it's been using for about 14 years. The U.S. Supreme Court decision gives the company more protection against pesky startups that might try to tread on its brand.

Booking.com Gets OK to Trademark Its Name in a U.S. Supreme Court Win

Online Travel

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking is pivoting to address shortcomings, realizing finally you can't keep kicking the can down the road with basically the same strategy.

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic
Free Read

Online Travel

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Hotels

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Oyo has a hype machine to rival any brand. But beneath all of the disruption, some hotel owners complain its technology is unstable and lacks functionality, leaving them to clean up the mess. Growth for growth's sake may seem great for a unicorn-like valuation, but the hotel chain will need to grapple with flaws in its business model that can't keep pace.

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Online Travel

Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right?

Buying a compelling travel domain like Trip.com and thinking it ensures success is like the people who buy a restaurant and think they can run it because they are foodies. Several major travel companies squandered the Trip.com domain because it was a side hustle. Moral of the story? A brand is only as good as the real-world business behind it.

Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right?

Hotels

Hyatt and Hilton Are Taking Different Branding Approaches Inside China

Hyatt is launching a new China brand while Hilton swears by the adage of introducing the right Hilton brand in the right location at the right time across China. Which of the two approaches is better?

Hyatt and Hilton Are Taking Different Branding Approaches Inside China

Hotels

The New Signia Hilton Is Designed for Meetings and Events

In other words, think of the Signia Hilton as Hilton's take on Crowne Plaza, Marriott Marquis, Sheraton Grand, and Dolce Hotels.

The New Signia Hilton Is Designed for Meetings and Events

Airlines

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Online Travel

TripAdvisor Attractions Unit Will Rebrand as Experiences

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

TripAdvisor Attractions Unit Will Rebrand as Experiences

Business Travel

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend