Articles tagged “discover puerto rico”

Tourism

Puerto Rico’s Recovery Offers These Lessons for Global Tourism

Puerto Rico tourism, bolstered by Airbnb when hotels were shut, has had a noteworthy comeback. But if travel and living have blended, then the island's fiscal and political woes can't be overlooked.

Puerto Rico’s Recovery Offers These Lessons for Global Tourism

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Media and PR

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Booking and Expedia Super Bowl Ads Underwhelm

Tourism

Discover Puerto Rico Becomes Marketer-For-Hire to Others

It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

Discover Puerto Rico Becomes Marketer-For-Hire to Others

Coronavirus

Destinations Scavenge for New Funding Sources Amid Volatile Recovery

Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.

Destinations Scavenge for New Funding Sources Amid Volatile Recovery

Meetings

Puerto Rico Pushes Through Recent Setbacks to Win Over Event Planners

Puerto Rico is positioning itself as a global events destination, despite January’s seismic activity. With a new marketing campaign and multiple initiatives aimed at attracting planners and attendees, the island’s efforts are starting to pay off.

Puerto Rico Pushes Through Recent Setbacks to Win Over Event Planners

Tourism

Puerto Rico’s Tourism Industry Put to the Test Once Again in a Series of Quakes

Puerto Rico has taken a battering in recent days, with a series of earthquakes affecting the southern part of the U.S. territory. The island's tourism industry has had plenty of opportunities to prove its resilience recently; this will be another.

Puerto Rico’s Tourism Industry Put to the Test Once Again in a Series of Quakes

Tourism

Puerto Rico Aims to Boost Biz Travel With High-Tech Entertainment District

El Distrito is an ambitious plan, and the island is throwing an extraordinary amount of effort toward making it a success. This is something that matters to business leaders. Hopefully, visitors will have the same enthusiasm.

Puerto Rico Aims to Boost Biz Travel With High-Tech Entertainment District

Tourism

Puerto Rico Tourism Boss Calls Governor’s Resignation a ‘Turning Point’

The fact that Puerto Rico's governor dragged out his resignation in such painstaking fashion didn't help the island's tourism prospects. Now it's back to business for the island's hotels, meetings venues, and attractions. It's tough to take a punch in the gut, though, just when you got up off the mat.

Puerto Rico Tourism Boss Calls Governor’s Resignation a ‘Turning Point’

Tourism

Protests Against Puerto Rico’s Governor Put Rebounding Tourism Industry to the Test

Puerto Rico's tourism industry is back on track just shy of two years after Hurricane Maria, but the kind of civil unrest happening in San Juan this week is never great for tourism.

Protests Against Puerto Rico’s Governor Put Rebounding Tourism Industry to the Test