Tourism
Skift Global Forum Video: Bold & Boricua — Fueling Growth by Tapping Into Local Culture
In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.
Discover Puerto Rico + Skift | 6 months ago