What Is Expensify Thinking With Its Pricey Super Bowl Ad?
Isaac Carey, Skift
Feeling pigeonholed, the expense-tracking company is betting big on the Super Bowl to break free.
2 years ago
Isaac Carey, Skift
Feeling pigeonholed, the expense-tracking company is betting big on the Super Bowl to break free.
2 years ago
Associated Press
Hotel chains did well in the Minneapolis area over the last Super Bowl, not only because overall spending surpassed projections but because only 13 percent of visitors used a peer-to-peer platform like Airbnb.
2 years ago
Dan Peltier, Skift
A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.
3 years ago
Dan Peltier and Hannah Sampson, Skift
From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.
3 years ago
Dan Peltier, Skift
Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?
3 years ago
Janie Har, Associated Press
Cities and entire regions are growing increasingly wary of the hoops they have to jump through in order to host the Super Bowl.
4 years ago
Greg Oates, Skift
By emphasizing how San Francisco is integrating the highest levels of sustainability, technology, inclusiveness, charity and local cuisine into Super Bowl 50, the city is really emphasizing its forward-thinking value proposition as a tourism destination.
5 years ago
Ira Boudway, Bloomberg
There's always big money to be made around events. Unfortunately most of it leaves town as soon as the games are over.
6 years ago
Jason Clampet, Skift
When you wish upon a star, as the ad says, you'll go down in short-term history as a champion.
6 years ago
Jason Clampet, Skift
Is it worth nearly $4 million to reach consumers during the big game? For some of these brands it's a bet they're going to take.
6 years ago
Samantha Shankman, Skift
Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.
6 years ago
Dan Peltier, Skift
Many New England fans won't be happy the blizzard will keep them from watching the game in person, but their wallets will probably thank them later.
6 years ago