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Tourism
Good morning from Skift. It's Monday, February 14, in New York City. Here's what you need to know about the business of travel today.
Rashaad Jorden | 5 months ago
Media and PR
Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.
Dennis Schaal | 5 months ago
Coronavirus
Los Angeles keeps defying the odds when it comes to city appeal in a pandemic. But it does check off all the key boxes that travelers now seek: drive and fly leisure destinations, plus warm weather year-round, beaches, and major events. It's no surprise then that the Super Bowl is going to help accelerate its rebound.
Lebawit Lily Girma | 5 months ago
Online Travel
Hopper aims to be a big player in short-term rentals, and it's still under development cancel-for-any-reason feature could draw a ton of positive attention from hosts and guests. It could either mean a ton of red ink for Hopper or, if successful, spur competitors to scurry to offer knock-offs.
Will Booking.com, Expedia.com or Vrbo create Super Bowl ads that everyone will be talking about in the days after the Big Game? We haven't seen them yet, but so far it sounds as if they are trotting out very predictable and familiar themes.
Feeling pigeonholed, the expense-tracking company is betting big on the Super Bowl to break free.
Isaac Carey, Skift | 3 years ago
Hotel chains did well in the Minneapolis area over the last Super Bowl, not only because overall spending surpassed projections but because only 13 percent of visitors used a peer-to-peer platform like Airbnb.
Associated Press | 4 years ago
A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.
Dan Peltier, Skift | 4 years ago
From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.
Dan Peltier and Hannah Sampson, Skift | 4 years ago
Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?
