Articles tagged “super bowl”

Media and PR

Travel’s Super Bowl Ads Forfeit Storytelling for Star Power

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

Samantha Shankman, Skift | 7 months ago

Travel’s Super Bowl Ads Forfeit Storytelling for Star Power

Daily Lodging Report

Phoenix Hotels Project Second-Highest Revenue for a Super Bowl Weekend

According to STR, Phoenix’s hotel RevPAR is forecasted to reach $419 for February 10-12, which would be the second-highest level for a Super Bowl weekend.

7 months ago

News Blog

United Airlines Takes Aim at Southwest in Super Bowl Ad

United Airlines is taking a subtle dig at rival Southwest Airlines' massive number of holiday season cancellations in an ad it's airing during the Super Bowl on Sunday. United's ad features a family from Denver gathering, with the on-screen text saying at the end of the 30-second spot, "United got more families in and out…

Rashaad Jorden | 8 months ago

Media and PR

Priceline Launches New Campaign With Kaley Cuoco for Super Bowl

The Super Bowl, with its massive reach, represents a prime opportunity for companies like Priceline to remind consumers that opportunities for affordable travel definitely haven't fallen by the wayside.

Samantha Shankman, Skift | 8 months ago

Priceline Launches New Campaign With Kaley Cuoco for Super Bowl

News Blog

Booking.com Returns to the Super Bowl With Ad Featuring Melissa McCarthy

It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast. Here's the advertisement: https://youtu.be/GizRGO3PVD8 Booking.com Chief Marketing Officer Arjan Dijk announced on LinkedIn that the Amersterdam-based…

Dennis Schaal | 8 months ago

Tourism

Arizona Preps for Rush of Visitors for Super Bowl

Arizona officials acknowledge that hosting the Super Bowl is a gargantuan effort. But they believe they're much better prepared for the challenge now than the last time the state welcomed the big game.

Amy Tennery, Reuters | 8 months ago

Arizona Preps for Rush of Visitors for Super Bowl

News Blog

Are Uncool Things Like Hotels and Booking.com Making a Comeback at Airbnb’s Expense?

Just look at their market caps — Booking Holdings $92.05 billion and Airbnb a humbling $77.8 billion. The Wall Street Journal reported Sunday that Booking's share price has notched "single-digit gains" over the last six months, while "Airbnb's shares have lost nearly a third of their value." Reporter Laura Forman attributes some of the discrepancy…

Dennis Schaal | 1 year ago

Tourism

Daily Podcast: Super Bowl Tourism in L.A.

Good morning from Skift. It's Monday, February 14, in New York City. Here's what you need to know about the business of travel today.

Rashaad Jorden | 2 years ago

Daily Podcast: Super Bowl Tourism in L.A.

Media and PR

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Dennis Schaal | 2 years ago

Booking and Expedia Super Bowl Ads Underwhelm

Coronavirus

Los Angeles Tourism to See Record Rebound on Super Bowl Weekend

Los Angeles keeps defying the odds when it comes to city appeal in a pandemic. But it does check off all the key boxes that travelers now seek: drive and fly leisure destinations, plus warm weather year-round, beaches, and major events. It's no surprise then that the Super Bowl is going to help accelerate its rebound.

Lebawit Lily Girma | 2 years ago

Los Angeles Tourism to See Record Rebound on Super Bowl Weekend