Articles tagged “super bowl”

What Is Expensify Thinking With Its Pricey Super Bowl Ad?

What Is Expensify Thinking With Its Pricey Super Bowl Ad?

Isaac Carey, Skift

Feeling pigeonholed, the expense-tracking company is betting big on the Super Bowl to break free.

3 weeks ago

Visitor Spending at 2018 Super Bowl Surpassed Projections

Visitor Spending at 2018 Super Bowl Surpassed Projections

Associated Press

Hotel chains did well in the Minneapolis area over the last Super Bowl, not only because overall spending surpassed projections but because only 13 percent of visitors used a peer-to-peer platform like Airbnb.

9 months ago

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Dan Peltier, Skift

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.

1 year ago

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Dan Peltier and Hannah Sampson, Skift

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

1 year ago

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Dan Peltier, Skift

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

1 year ago

$2 Million Super Bowl Gain for San Francisco Makes Critics Wonder if the Game is Worth the Pain

$2 Million Super Bowl Gain for San Francisco Makes Critics Wonder if the Game is Worth the Pain

Janie Har, Associated Press

Cities and entire regions are growing increasingly wary of the hoops they have to jump through in order to host the Super Bowl.

3 years ago

San Francisco Travel CEO on Using The Super Bowl To Drive Destination Branding

San Francisco Travel CEO on Using The Super Bowl To Drive Destination Branding

Greg Oates, Skift

By emphasizing how San Francisco is integrating the highest levels of sustainability, technology, inclusiveness, charity and local cuisine into Super Bowl 50, the city is really emphasizing its forward-thinking value proposition as a tourism destination.

3 years ago

Everyone Made Money on the Super Bowl Except the Host City

Everyone Made Money on the Super Bowl Except the Host City

Ira Boudway, Bloomberg

There's always big money to be made around events. Unfortunately most of it leaves town as soon as the games are over.

4 years ago

‘I’m Going to Disneyland’ 2015: This Year’s Super Bowl Winner’s Boast

‘I’m Going to Disneyland’ 2015: This Year’s Super Bowl Winner’s Boast

Jason Clampet, Skift

When you wish upon a star, as the ad says, you'll go down in short-term history as a champion.

4 years ago

Super Bowl Ads From Travel Brands: Carnival, Ecuador and Priceline

Super Bowl Ads From Travel Brands: Carnival, Ecuador and Priceline

Jason Clampet, Skift

Is it worth nearly $4 million to reach consumers during the big game? For some of these brands it's a bet they're going to take.

4 years ago

Priceline Kicks Off New Campaign With Pre-Game Super Bowl Ad

Priceline Kicks Off New Campaign With Pre-Game Super Bowl Ad

Samantha Shankman, Skift

Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.

4 years ago

Blizzard May Keep Patriots Fans From the Super Bowl, but Won’t Stop Soaring Ticket Prices

Blizzard May Keep Patriots Fans From the Super Bowl, but Won’t Stop Soaring Ticket Prices

Dan Peltier, Skift

Many New England fans won't be happy the blizzard will keep them from watching the game in person, but their wallets will probably thank them later.

4 years ago