Media and PR
Travel’s Super Bowl Ads Forfeit Storytelling for Star Power
Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.
Samantha Shankman, Skift | 7 months ago