Articles tagged “vrbo”

Online Travel

Airbnb’s Newest Influencer Is …. CEO Brian Chesky

Airbnb has been a savvy public relations practitioner throughout the years, and the volume of press releases the company churns out annually is legion. Brian Chesky's yearlong digital nomad stint aligns with the company's brand narrative and marketing strategy.

Airbnb’s Newest Influencer Is …. CEO Brian Chesky

Online Travel

Google Maps Tops in 2021 as Most-Downloaded Travel App

No big surprises on Google Maps, but Booking.com outpaced rival Airbnb in downloads in the online travel agency category globally by nearly 20 million in 2021. That's not a game-changer, but it's important if Booking is going to eat into Airbnb's daunting direct-booking advantage.

Google Maps Tops in 2021 as Most-Downloaded Travel App

Online Travel

The Most Important Story in Online Travel in 2021

Airbnb proved to be more nimble in 2021 than many of its competitors, and is leading the grand online travel experiment in reducing over-reliance on Google.

The Most Important Story in Online Travel in 2021

Online Travel

Evoking Travel Inspiration Online to Combat Covid Anxieties

Trip.com Group, Airbnb, and other online travel agencies have all made commitments to up their travel inspiration games. Pandemic uncertainties and anxieties will bolster their efforts.

Evoking Travel Inspiration Online to Combat Covid Anxieties

Short-Term Rentals

Airbnb and Vrbo Start Sharing Information on Party House Offenders

The party house problem is a persistent one in the short-term rental industry. The more industrywide collaboration the better.

Airbnb and Vrbo Start Sharing Information on Party House Offenders

Online Travel

Full Video: Booking Holdings CEO Glenn Fogel at Skift Global Forum 2021

Booking CEO Glenn Fogel's "connected trip" strategy has drawn critics, but he did make a compelling case for the need for it, and just how broken the travel experience still really is.

Full Video: Booking Holdings CEO Glenn Fogel at Skift Global Forum 2021

Online Travel

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?

Both Sonder and Vacasa need to clean up customer service issues, but they are probably not so acute as to give investors much pause.

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?

Online Travel

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Online Travel

Skift Global Forum Preview: Expedia CEO Sees Airbnb as ‘One-Dimensional’

Peter Kern is correct that Expedia Group currently offers broader travel services than do Airbnb and Booking Holdings, but whether Expedia can gain ground on its rivals and can execute on its strategy are entirely different questions.

Skift Global Forum Preview: Expedia CEO Sees Airbnb as ‘One-Dimensional’

Online Travel

Former Expedia CEO Knew Copying a Rival Was a ‘Recipe for Death’

Business school students can probably debate this question endlessly and there would be merit in either position: Should smaller companies copy their larger rivals or vice versa? In the Google era, marketing power often wins the day — but differentiation still counts.

Former Expedia CEO Knew Copying a Rival Was a ‘Recipe for Death’