Articles tagged “vrbo”

Online Travel

Full Video: Booking Holdings CEO Glenn Fogel at Skift Global Forum 2021

Booking CEO Glenn Fogel's "connected trip" strategy has drawn critics, but he did make a compelling case for the need for it, and just how broken the travel experience still really is.

Full Video: Booking Holdings CEO Glenn Fogel at Skift Global Forum 2021

Online Travel

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?

Both Sonder and Vacasa need to clean up customer service issues, but they are probably not so acute as to give investors much pause.

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?

Online Travel

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Online Travel

Skift Global Forum Preview: Expedia CEO Sees Airbnb as ‘One-Dimensional’

Peter Kern is correct that Expedia Group currently offers broader travel services than do Airbnb and Booking Holdings, but whether Expedia can gain ground on its rivals and can execute on its strategy are entirely different questions.

Skift Global Forum Preview: Expedia CEO Sees Airbnb as ‘One-Dimensional’

Online Travel

Former Expedia CEO Knew Copying a Rival Was a ‘Recipe for Death’

Business school students can probably debate this question endlessly and there would be merit in either position: Should smaller companies copy their larger rivals or vice versa? In the Google era, marketing power often wins the day — but differentiation still counts.

Former Expedia CEO Knew Copying a Rival Was a ‘Recipe for Death’

Airlines

The Southwest-Skiplagged Battle and 9 Other Top Travel Stories This Week

In Skift’s top stories this week, a legal battle between Southwest and Skiplagged continues, U.S. airlines are a mess this summer, and hotels see first growth since the pandemic.

The Southwest-Skiplagged Battle and 9 Other Top Travel Stories This Week

Hotels

Vrbo Adds Hotels to Fill In Vacation Rental Gaps

Vrbo was leaving money on the proverbial table by sticking with whole homes. That seems to be changing, but it remains to be seen how far Vrbo will meander into hotels and other inventory types.

Vrbo Adds Hotels to Fill In Vacation Rental Gaps

Online Travel

Expedia’s Brand Do-Overs Include Orbitz Putting Greater Focus on LGBTQ Market

Six years after uniting the Orbitz, Travelocity and Expedia brands within Expedia Group, the company is now undertaking the grand experiment to differentiate their value propositions and target markets. If it doesn't work, brand consultants never get tired of offering their advice.

Expedia’s Brand Do-Overs Include Orbitz Putting Greater Focus on LGBTQ Market

Online Travel

Alienated Airbnb Hosts Shouldn’t Look to Vrbo as the Answer

Expedia's Vrbo isn't a global Airbnb killer, nor does it have to be. Vrbo will pick its spots, but that will be a disappointment to those hosts, frustrated and angry with Airbnb, who are looking for some company to take Airbnb down a peg.

Alienated Airbnb Hosts Shouldn’t Look to Vrbo as the Answer

Hotels

U.S. Travel’s Great Summer of Shortage

Some sectors will feel the labor shortfall versus surging travel demand more acutely than others. Solutions will be complex — and protracted.

U.S. Travel’s Great Summer of Shortage