2016 Archives

By announcing the addition of its next cruise ship five years in advance, Disney proved it is patient — and really good at building anticipation.

Legacy hotel brands like Renaissance Hotels are adopting the same design strategies as their lifestyle brand counterparts to spark guest interaction among creative professionals.

Here's how you can keep track of Skift news on subjects you care about.

With this comprehensive view into the traveler’s journey, the industry is poised to elevate and per-sonalize the travel experience further than ever.

Expedia and Booking.com are wildly successful because they're great at converting travel shoppers into buyers. In order to keep growing, however, they'll need to move further up the "purchase funnel" to capture travelers who are still in the research phase. New search features may be the way to do it.

Now that everyone has a soft brand we're looking forward to see what they do with them.

How Turkey Home leveraged media partnerships and social distribution to create videos that hit home across multiple platforms.

In the second issue of our Corporate Travel Innovation Report, we look at how business-focused companies are learning from leisure.

Brands have realized that video doesn’t have to be broadcast-worthy, it just has to be authentic and resonate with viewers.

Big hotel chains like Marriott and Hilton, with their ample marketing and advertising budgets, can scoff all they want about Expedia and Booking.com pay-to play programs for sort-order preference as the chains push direct bookings on their own sites. But small chains and independents will likely use the programs, seeking any small advantage they can wrangle.