Articles by Matt Heidkamp

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Video: How Meeting Planners Are Tapping Into Tucson

Video: How Meeting Planners Are Tapping Into Tucson

Visit Tucson + Skift

Through injecting its rich culinary roots into local hotels and connecting planners into its creative downtown scene, Tucson is a case study for how destination marketers can help meeting planners realize the creative potential of a city by amplifying its unique assets beyond the convention center.

9 months ago

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Video: Travelsify and Almundo.com CEOs on Trust and Transparency in Travel Search

Video: Travelsify and Almundo.com CEOs on Trust and Transparency in Travel Search

Travelsify + Skift

Travelsify CEO & Co-Founder Bruno Chauvat wants to evolve the the idea of personalization in the travel industry.

1 year ago

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Skift Video: How The On-Demand Economy Is Reshaping Traveler Expectations

Skift Video: How The On-Demand Economy Is Reshaping Traveler Expectations

Mastercard + Skift

The rise of the On-Demand Economy, where goods and services are only a click away, has fundamentally changed the expectations of the modern consumer: we're now used to getting whatever we want whenever we want it and without friction.

1 year ago

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

1 year ago

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Skift Video: How Meeting Planners Can Rethink Event Design

Skift Video: How Meeting Planners Can Rethink Event Design

Bellagio + ARIA + Skift

SkiftX went to Bellagio and ARIA in Las Vegas to get a behind-the-scenes look at how a major corporate event comes to life and how smart meeting planners are thinking about the future of event design.

1 year ago

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Do Travel Brands Understand How to Use Customer Data?

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

1 year ago

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How Travel Brands Do Customer Service Right on Social Media

How Travel Brands Do Customer Service Right on Social Media

Adobe + Epsilon + Skift

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

1 year ago

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A Brief Look at the Online Behavior of Travel Consumers

A Brief Look at the Online Behavior of Travel Consumers

Epsilon + Skift

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.

2 years ago

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Watch this Free Webinar on Best Practices in Mobile Messaging

Watch this Free Webinar on Best Practices in Mobile Messaging

LivePerson + Skift

Learn best practices for mobile messaging strategies with this video recap of our recent #SkiftWebinar hosted by LivePerson!

2 years ago

Skiftx Original
Video: Amadeus’ Head of R&D on Creating a Framework for Innovation

Video: Amadeus’ Head of R&D on Creating a Framework for Innovation

SkiftX

There's fundamental shift going on in Silicon Valley that the travel industry needs to catch up to: the rise of large-scale, on-demand cloud platforms.

2 years ago

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Free Webinar: Mobile Messaging Strategies for Travel Brands

Free Webinar: Mobile Messaging Strategies for Travel Brands

LivePerson + Skift

Like smartphones themselves, mobile messaging has become ingrained in our everyday lives. Register for this upcoming #SkiftWebinar hosted by LivePerson to learn the most effective mobile messaging strategies for travel brands .

2 years ago

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Cloud Computing and Travel Tech: Are We There Yet?

Cloud Computing and Travel Tech: Are We There Yet?

Amadeus + Skift

At a time when consumer demands change at a more rapid pace than ever before, it's surprising that more travel industry players haven't yet learned to harness cloud technology.

2 years ago