Our alternate title: Why unrest, health panics, and financial uncertainty doesn't spell doom and gloom for the travel industry. But it does mean it needs to be smart in 2016.
Plug-and-Play’s Travel & Hospitality team is pushing hard to get companies throughout the travel industry to ‘get it’ on outsourcing innovation. Not everyone has. Airlines have jumped-in early because of their cost-sensitive business models. They can’t afford to hesitate.
As long as leisure and business demand for hotels keeps increasing, those who buy travel for corporations will face tough negotiations for special rates.
The volume of shifts happening throughout the events industry is impacting every aspect of the meeting experience from alternative accommodations to sticky digital content.
Weakening business travel demand, and the impact of ridesharing on the leisure market, is leading to lower rates and decreased revenue for car rental companies.
Hyatt, like other travel brands, is going for a radical rethink of how hotels market and distribute their product. We'll watch closely to see how their plans shake out.
Hyatt's new soft brand is being positioned as a luxury experience for the social media-savvy consumer seeking individual character and a realistic price point in their accommodations. It also provides Hyatt the opportunity to move beyond hotel lodging, which poses all kinds of potentially exciting scenarios.
Sheraton is trying to accomplish a lot: Win "hearts and minds" of business travelers, revitalize a brand, and grow beyond 450 properties — all while its parent company is preparing to merge with another hotel giant.