Skift Travel Megatrend for 2016: The Industry Is Ready for a 360-Degree View of the Traveler
Skift Take
With this comprehensive view into the traveler’s journey, the industry is poised to elevate and per-sonalize the travel experience further than ever.
Earlier this season we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel in 2016 and beyond.
Data, it has often been said lately, is the new oil. Just as oil in the 19th century was an untapped resource that ushered in wholesale changes to the world economy, so is data, which has the potential to make businesses smarter and turn all marketing communication into one-on-one conversations with customers.
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Personalization and the Journey
In 2016, this torrent of change will engulf the travel industry. Travel companies have traditionally helped consumers go on a journey. Now, the industry
