Cities often tell us more than we know what to do with, but with the right thinking this surfeit of intelligence can be turned into an exceptional opportunity to distinguish destinations.
Last-minute hotel-booking apps, from HotelQuickly to HotelTonight, are reworking their customer-acquisition or unit-economics strategies now that all of the major players, from Booking.com and Kayak to Expedia, have introduced comparable products. The current phase may portend slower, but more sustainable growth.