Now that everyone has a soft brand we're looking forward to see what they do with them.
What to Know Now
Chicago-based Hyatt hotels is launching yet another brand this week with The Unbound Collection — only this time, the formula is different. Unlike, for example, the Centric hotels which are built around and geared towards
snake people Millennialls, The Unbound Collection lets hotels keep their distinctive styles and targeting.
What keeps them together? Marketing and distribution under the same Hyatt umbrella and most importantly: participation in the Hyatt Gold Passport program. This means that business travelers looking for a bit of flair past the sad old redundancy of Hyatt Regencies around the world will still have a place to earn and redeem their loyalty points. And that’s pretty cool.
The first four properties in The Unbound Collection by Hyatt are: The Driskill Hotel in Austin; Hôtel du Louvre in Paris; Carmelo Resort & Spa in Carmelo, Uruguay; and Coco Palms Resort in Kauai.
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Photo credit: The Carmelo Resort & Spa, part of Hyatt's Unbound collection. Carmelo Resort & Spa