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3 Content Challenges for Global Travel Marketers

Connecting effectively and cost-efficiently with travelers from emerging regions is a growing challenge for brands, especially as content marketing becomes a bigger factor in reaching global consumers.

How Marketers Are Using Video to Influence Travel Decisions

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

Hilton Launches a New Video Ad Campaign to Push Direct Bookings

Many travel and tourism brands are harnessing the power of 360-degree video to inspire travelers, but this is the first time we've seen it used to convert direct bookings. It'll be interesting to see the results of this campaign by the end of this year.

Turkey Home’s “Local” Approach to Distributing Video Across Platforms

How Turkey Home leveraged media partnerships and social distribution to create videos that hit home across multiple platforms.

How Smart Travel Brands Understand Facebook Videos

Facebook's utility and reach has been a boon for both users and brands, and travel content is among the most popular verticals in the ecosystem.

The Most Viewed Travel YouTube Videos of 2015

Some of these videos aren't particularly exciting let alone visually stunning, but they still highlight which subjects and stories travelers feel most drawn to and offer lessons for what kind of content best facilitates connection.

Video: Travel Channel’s SVP of Programming on Upping the Creative Game in Video

Travel Channel's SVP of Programming gives travel marketers a crash course in video production.

Travel Video Trends this Week: Leveraging Character Flaws to Drive Tourism and More

Travel video trends from Moving Images, a mini-site by Skift and Travel Channel.

Three Videos and a Free Report About Travel Startups from Skift and Amadeus

The Takeoff is a video series from Skift and Amadeus exploring the key elements of the startup mindset, and what it takes to transition from early stage travel startup to next level innovator. Check out all three episodes here and download our report on travel startups for free.

Travel Video Trends This Week: The Rise of Vertical Video and Our Fascination with Drones

Travel video trends from Moving Images, a mini-site by Skift and Travel Channel.