Articles tagged “video”

The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far? 

TikTok is the social media platform of choice for showcasing events using video. But plan to spend some time familiarizing yourself with the site before jumping in, or users might pass right by.

Travelers are making a point to hit grocery stores abroad, where local snack hauls, often inspired by TikTok and YouTube, offer an authentic taste of place and culture.

The telco giant's BlueJeans video platform division is banking on the continued resurgence in conferences, conventions and hybrid work, but with a wide range of hardware and software launches, it could be sending mixed signals.

Internal meetings were supposed to be killed off by video conferencing, but it looks like in-person face-to-face will be back with a bang this year.

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.

Although Marriott's Anthony Capuano is adamant that the world's largest hotel company won't rest on its laurels, watch him explain why a major merger and acquisition deal isn't on the horizon for Marriott.

Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.

Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.