Articles tagged “video”

Online Travel

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.

Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now

Business Travel

Would Facebook’s Virtual ‘Metaverse’ Make Your Travel Bucket List Obsolete? Hardly

Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.

Would Facebook’s Virtual ‘Metaverse’ Make Your Travel Bucket List Obsolete? Hardly

Online Travel

Trivago and Kayak Split Over Travel Metasearch’s Future

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.

Trivago and Kayak Split Over Travel Metasearch’s Future

Online Travel

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Online Travel

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

Coronavirus

Travel CEO Video Messages: Best Practices for the Coronavirus Pandemic

Like any great speech, CEO videos about the coronavirus crisis need to be straightforward, authentic, and personal — and most important there needs to be substance to reinforce the message. Some brands have been able to deliver these crisis communications messages much better than others.

Travel CEO Video Messages: Best Practices for the Coronavirus Pandemic

Announcements

Catch Skift Global Forum 2019 Interviews, Now on Video

Catch Skift Global Forum 2019 Interviews, Now on Video
Free Read

Hotels

Skift Survey: The Future of Destination Storytelling

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Skift Survey: The Future of Destination Storytelling

Online Travel

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

It's back to the future for Booking Holdings, which is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow because consumers pay when they book, and higher commissions.

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Airlines

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018

"Travelers will forget what we say in our ads, they will forget what we do with our promotions, but they will never forget how we make them feel."

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018