Articles tagged “video”

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Skift Video: How The On-Demand Economy Is Reshaping Traveler Expectations

Skift Video: How The On-Demand Economy Is Reshaping Traveler Expectations

Mastercard + Skift

The rise of the On-Demand Economy, where goods and services are only a click away, has fundamentally changed the expectations of the modern consumer: we're now used to getting whatever we want whenever we want it and without friction.

1 month ago

Tourism Boards Still Aren’t Sold on 360-Degree Destination Videos

Tourism Boards Still Aren’t Sold on 360-Degree Destination Videos

Dan Peltier, Skift

360-degree videos have been a draw for many destination marketers and consumers are equally eager to watch them. But the who, what, where, when, why and how for watching such videos are still in test-and-learn mode.

3 months ago

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

Dan Peltier, Skift

We're still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.

5 months ago

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

Dan Peltier, Skift

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.

6 months ago

The Most Viewed Travel YouTube Videos of 2016

The Most Viewed Travel YouTube Videos of 2016

Dan Peltier, Skift

As other video platforms have grown their audiences during the past year, YouTube's audience remains one of the largest and the ease of sharing a YouTube video is what draws millions of travelers and brands to click, watch and share. YouTube is still the host platform for many marketing campaigns and brands see it as a place to expand on their storytelling rather than quicker clips for other social platforms.

7 months ago

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Dan Peltier, Skift

What a year it has been for Facebook and the travel industry and it's not over yet. For a company with the unparalleled size and reach of Facebook to say that travel is the industry it's putting some of its most significant investment towards in the next year should tell you something about the state of the industry. We can't wait to see what's in store for 2017.

8 months ago

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Skift Video: The Misperceptions in Making It As a Travel Startup

Skift Video: The Misperceptions in Making It As a Travel Startup

Amadeus + Skift

Too many travel startups fall into the replication trap of mimicking successful brands instead of forging their own way. In this first installment of Demystifying Travel Tech, Amadeus shines a light on the various pathways for startups to break in to the travel ecosystem.

9 months ago

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3 Content Challenges for Global Travel Marketers

3 Content Challenges for Global Travel Marketers

Translations.com + Skift

Connecting effectively and cost-efficiently with travelers from emerging regions is a growing challenge for brands, especially as content marketing becomes a bigger factor in reaching global consumers.

12 months ago

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How Marketers Are Using Video to Influence Travel Decisions

1 year ago

Hilton Launches a New Video Ad Campaign to Push Direct Bookings

Hilton Launches a New Video Ad Campaign to Push Direct Bookings

Deanna Ting, Skift

Many travel and tourism brands are harnessing the power of 360-degree video to inspire travelers, but this is the first time we've seen it used to convert direct bookings. It'll be interesting to see the results of this campaign by the end of this year.

1 year ago

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Turkey Home’s “Local” Approach to Distributing Video Across Platforms

Turkey Home’s “Local” Approach to Distributing Video Across Platforms

The Ministry of Culture and Tourism of Turkey + Skift

How Turkey Home leveraged media partnerships and social distribution to create videos that hit home across multiple platforms.

1 year ago

How Smart Travel Brands Understand Facebook Videos

How Smart Travel Brands Understand Facebook Videos

Matt Silverman, Skift

Facebook's utility and reach has been a boon for both users and brands, and travel content is among the most popular verticals in the ecosystem.

1 year ago