Articles tagged “jetblue airways”

JetBlue’s Battle to Remain Dominant in Boston

JetBlue’s Battle to Remain Dominant in Boston

Brian Sumers, Skift

A few years ago, Delta Air Lines expanded in Seattle and tried to take share from Alaska Airlines. Surprisingly, Alaska has held on to most of its customers. Now, Delta is trying a similar strategy in Boston. JetBlue has a big customer base there. Will JetBlue's loyalists stick around?

3 weeks ago

JetBlue Keeps Hinting It Will Bring Its Mint Business Class to Europe

JetBlue Keeps Hinting It Will Bring Its Mint Business Class to Europe

Mary Schlangenstein, Bloomberg

JetBlue is such a tease. Depending on the day or the media outlet, JetBlue is either very interested in flying to Europe or only kind of intrigued. We'd love to see the airline finally make a decision.

3 weeks ago

Delta Will Deploy Newest Jet to Go Directly at Competitors

Delta Will Deploy Newest Jet to Go Directly at Competitors

Brian Sumers, Skift

All U.S. airlines are performing well. Demand is robust, and while fuel prices are up, they're not that high compared to historical levels. Delta is using that state-of-play to go on the offensive to win more share from its competitors.

1 month ago

Air Baltic Looks to JetBlue Founder David Neeleman for Guidance

Air Baltic Looks to JetBlue Founder David Neeleman for Guidance

Brian Sumers, Skift

Six years ago, Air Baltic took a chance on an airplane that few carriers wanted. Now, that decision has proven to be the right call. But Air Baltic can't remain independent forever, right?

1 month ago

JetBlue Lays Out a Growth Plan by Doubling Down on 3 U.S. Cities

JetBlue Lays Out a Growth Plan by Doubling Down on 3 U.S. Cities

Brian Sumers, Skift

United President Scott Kirby likes to say that if an airline is not first in market share in a market, it's as good as being last. JetBlue executives likely don't agree. They generally argue that JetBlue, America's sixth-largest carrier, is big enough to compete with more established competitors.

1 month ago

JetBlue Is Facing an Identity Crisis

JetBlue Is Facing an Identity Crisis

Mary Schlangenstein, Bloomberg

As it grows, JetBlue is shedding some of what made it unique. That might be OK in the long run, but it's causing growing pains in the near term.

1 month ago

Airlines Take Biofuels More Seriously as Part of an Environment Push

Airlines Take Biofuels More Seriously as Part of an Environment Push

Bloomberg, Justin Bachman

Kudos for airlines for trying to use biofuels, but carriers are a long way from being environmentally sustainable businesses. The industry is responsible for roughly 2 percent of annual global carbon emissions.

2 months ago

JetBlue CEO’s Rationale on Higher Bag Fees: ‘We Hate Increasing Fares’

JetBlue CEO’s Rationale on Higher Bag Fees: ‘We Hate Increasing Fares’

Brian Sumers, Skift

JetBlue took criticism for moving to raise bag fees first. But the airline's CEO, Robin Hayes, made clear that customers who plan in advance will keep getting to pay the old rate.

2 months ago

Why Airlines Should Be More Creative as They Weigh Fee Increases

Why Airlines Should Be More Creative as They Weigh Fee Increases

Brian Sumers, Skift

Airlines need to increase revenue. We get that. But can't they be smarter about how they assess fees?

2 months ago

United Is First U.S. Major Carrier to Match JetBlue’s Bag Fee Increase

United Is First U.S. Major Carrier to Match JetBlue’s Bag Fee Increase

Brian Sumers, Skift

Airline executives often say they don't know why consumers hate their industry so much. Bag fees are among the reasons.

3 months ago

Is JetBlue Risking Its Brand Equity by Leading on Checked Bag Fees?

Is JetBlue Risking Its Brand Equity by Leading on Checked Bag Fees?

Brian Sumers, Skift

At Skift, we know more than most that airlines are in business to maximize revenue. But $30 for one checked bag seems a little extreme, no? Let's hope other carriers don't match JetBlue.

3 months ago

JetBlue Is Hiking Checked-Bag Fees by $5

JetBlue Is Hiking Checked-Bag Fees by $5

Mary Schlangenstein, Bloomberg

What a bizarre move by JetBlue Airways, which has differentiated itself over two decades by not nickel-and-diming its passengers. The airline was the last of the major U.S. carriers to charge a checked bag fee — it only added one in 2015 — and now it wants to raise it? Let's hope this doesn't stick.

3 months ago