Posts tagged "skiftadsweek"
24 May 2013

  • Best travel ads this week: Switzerland, sunshine, and swimming pools

    Destinations

    The summer tourism season is heating up in the Northern Hemisphere, sparking a wave of new ad campaigns. Not all destinations have a beach and sunshine to flaunt, but those without have found creative ways to attract travelers whether it be via culture or cartoons. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK [...]

17 May 2013

  • Best travel ads this week: Holland argues it’s cooler than Brooklyn

    Transport

    Trave ads seek to inspire and excite viewers into booking a trip. The methods used to elicit such sentiments include fast-paced music, flashy images, and emotional voiceovers; and ultimately they aim to convince viewers that a better time is just a plane ride away. This week Holland defends its traditional way of life as the [...]

10 May 2013

  • Best travel ads this week: German perfectionism to quirky explorations

    Digital

    This week Lufthansa pokes fun at Germans, Expedia takes viewers around the world with a Wes Anderson-inspired tour, a Baltic cruise company tugs heartstrings, and two more videos provide a bit of Friday escapism. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.   Germany’s national carrier Lufthansa pokes fun at [...]

03 May 2013

  • Five best travel ads this week: Awesome, awkward, and award-winning

    Transport

    This week’s SkiftAds focus on the importance of the digital experience in travel today. Travel brands like AirBaltic and Hyatt are giving customers an incentive through rewards and great design to engage with them online and on mobile devices. And even though so much of the travel process now takes place online, it’s what happens [...]

26 Apr 2013
19 Apr 2013

  • Best travel ads this week: 5 videos that set travel to a tempo

    Transport

    This week’s SkiftAds roundup travels to Colombia, Czech, and Norway onboard airlines SAS and Jetstar. A combination of fast-paced quick videos alongside languid destination pieces is a pleasant respite from the rest of the news we are watching today. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Czech Tourism‘s new [...]

12 Apr 2013

  • Best travel ads this week: 5 colorful videos seek authenticity

    Destinations

    This week’s SkiftAds takes us around the world and back by starting with a Canadian city’s debated music video and moving to the colorful locals in South Africa. While Calgary attempts to paint the picture-perfect image of its city to several local’s chagrin, South Africa lets its flaws and quirks define its beauty. The result [...]

05 Apr 2013

  • Best travel ads this week: 5 inspiring videos that soar

    Transport

    It’s time airlines become more creative with their advertising. They’ve found a way to make dull safety videos engaging, but ads still show the same generic images of people and attractions at carriers’ destinations. Is it the public’s growing despise for flying that keeps airlines’ advertising agencies’ focus on the ground? Or is there just [...]

29 Mar 2013

  • Travel ads of the week: Colorful festivals and cultural comparisons

    Transport

    The majority of travel ads we see highlight a particular destination or company, but taking a chance and comparing a place to its peers could have a much greater impact. Only one ad this week takes that chance. Does it stand out among the others? Let us know what you think in the comments. » Get [...]

22 Mar 2013

  • Travel ads of the Week: Rugby, brand anthems, and a heavy dose of Mexico

    Transport

    Clever comparison can be a very effective way to send a well-worn message. In this week’s travel ad roundup, two of our travel brands make references to pedestrian occurrences: a dinner bill and a rugby game. The common points of reference clarify the companies’ ultimate message, and make the video stand out from the usual [...]