Skift Take
Brands aren't just telling you why you should use your product when you travel, but instead are showing you by way of engaging, emotional content where the product itself plays the supporting role in the videos.
Brands aren’t just selling a product, they’re selling a story and they’re engaging audiences with thoughtful content that resonates and inspires, delivering messages of adventure.
At least when they work right.
The following videos have done exactly that, focusing less on a product and focusing more on the journey and ease that it can bring.
American Express
American Express follows National Geographic photographer Paul Nicklen on a trip to Alaska, showing the legend at work and highlighting the products that help him get his job done, including the Premier Rewards Gold Card from American Express.
Mercedes Benz
In this video, Mercedes tells a story of innovation, exploration, and of venturing out into unchartered territory through experiences of two photojournalists who tackle remote terrains in a Mercedes-Benz GLC.
Apple
Simple, quick, and effective. One of Apple’s most recent videos shows you how the Apple Watch makes traveling easier and more efficient.
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Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Photo credit: Mercedes' latest ad is one that inspires. Mercedes