In the world of social media, TV still has a place in promoting all things travel.
Consumers are digesting information differently in today’s world thanks to the omnipresence of technology. The question remains whether old-world forms of advertising and raising brand awareness through television spots or newspaper ads is relevant to the next generation of travelers.
These travel ads are ones that have been making frequent appearances on your TV screen, using strong visuals and a bit of music to get your attention.
For all of our SkiftAds of the week, view our travel ads archives here.
Sheraton launched a $100 million marketing campaign in September titled “Actions Speak Louder,” and the brand took to TV to get its message out to the masses. The commercial features a mix of upbeat, lively music as it follows an employee through Sheraton on the Park in Sydney, Australia, aiming to put Sheraton back on the map as it looks to refresh its image.
Hyatt Regency isn’t just using TV as a medium to promote its latest campaign, “It’s Good Not to Be Home“; the hotel company also formed a partnership with Comedy Central in which the brand will follow a comedian on the road to the New York Comedy Festival, sponsored by Hyatt Gold Passport, to highlight the humorous situations that unfold as you travel.
First it was National Geographic photographer Paul Nicklen. Now it’s photographer Pei Ketron who takes viewers on a visual journey as she traverses Iceland. If you haven’t seen this commercial, then chances are you haven’t been watching much TV.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Photo credit: Companies are going hard on TV to run their latest campaigns. American Express YouTube