Skift Take

Travelers love thinking about life as a journey, and these companies show that transportation can turn that journey into the ultimate experience.

There are only three ways to travel, by air, land, and sea. Naturally, travelers are excited to reach their destination and embrace all the experiences that lie ahead, but these three travel ads show that the experiences begin with the amazing products that transportation brings.

For all of our SkiftAds of the week, view our travel ads archives here.


In this ad, starring none other than America’s sweetheart Jennifer Aniston, Emirates uses humor in its storytelling techniques to showcase the airline’s dreamlike services and amenities that make any other airline experience feel like, well, a nightmare.


As part of its first brand campaign in 15 years, Amtrak unveiled a video that focuses on the experiences one can have with rail travel by highlight the variety of trips offered across the United States. Vast and dramatic landscapes, all evoking that sense of wonder and awe that travel brings, unfold throughout the video, inviting travelers to seek out the stories and experiences that can only be found aboard an Amtrak train.

Norwegian Cruise Lines

The new Norwegian Escape is the best new way to cruise with Norwegian Cruise Line, and this video aims to show all the cruisers out there the endless experiences that can be found onboard. International restaurants, plays and shows, and activities for all ages are just some of the reasons the Norwegian Escape is an experience to be had.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: marketing, skiftadsweek

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