Skift Take

Influencers can be a great resource in travel marketing.

This week’s series of travel ads employ influencers to help tell their story and communicate their brand’s message, from a comedian to a professional athlete.

The strategies used vary – some focused on simplicity as a powerful tool for connection, others use comedy and one video features a series of big names to promote a destination.

For all of our SkiftAds of the week, view our travel ads archives here.

Visit California

In this video by Visit California, several famous people make appearances, including Mad Men’s January Jones, football star Joe Montana, and snowboarder Shaun White, among others, to showcase the everyday beauty California has to offer.


For its “It’s Good Not To Be Home” campaign, Hyatt highlights the positive sides of traveling, as told by comedian Iliza Shlesinger, who uses a dose of humor to talk about the reasons she loves being away.

Croatia Full of Life

Simple yet strong, this video by Croatia Full of Life is a change of pace from others on this list. Red Bull athlete Orlando Duque, famous for high diving, narrates in a soft, rhythmic tone as he takes viewers inside a beautiful cave that glorifies the beauty of nature in Croatia and the magic found in traveling.

Fairfield Inn & Suites

Fairfield Inn & Suites has enlisted the help of Mr. T to in a new ad campaign promoting their Fairfield 100% Guarantee, the brand’s promise to their guests that they’ll be satisfied with their stay or they’ll make it right on the spot.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: destination marketing, hyatt, skiftadsweek, tourism, tourism boards

Photo credit: Croatia Full of Life uses a Red Bull athlete to showcase the country's natural, rugged beauty. Croatia Full of Life

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