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Articles tagged “tiktok”

Tourism

How to Grow Tourism in a Polarized World

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

Rashaad Jorden | 1 year ago

How to Grow Tourism in a Polarized World

Tourism

Skift’s 2023 Megatrends and Other Top Stories This Week

In Skift's top stories this week, we unveil our 16 Megatrends for 2023, India is poised to become the world's largest outbound travel market, and Sonder eliminates cleaning fees for guests.

Sherry Sun | 1 year ago

Skift’s 2023 Megatrends and Other Top Stories This Week

Tourism

TikTok Chips Away at Google’s Dominance in Travel Discovery

TikTok is chipping away at Google's travel dominance one 30-second dance at a time. Travel marketers eager to bypass search engines have an opportunity to do so with this new social media platform.

Seth Borko and Dawit Habtemariam , Skift | 1 year ago

TikTok Chips Away at Google’s Dominance in Travel Discovery

Announcements

The Best Travel Writing of the Year: Our Favorite Stories of 2022

Travel came roaring back in 2022 and we were there to cover it all from across the globe. By asking our team of editors and reporters to pick their favorite stories from the year, it really captures the scope of that coverage. Enjoy their inside accounts of how these stories came to be.

Tom Lowry | 1 year ago

The Best Travel Writing of the Year: Our Favorite Stories of 2022

Tourism

TikTok Bans by States in U.S. Will Impact Tourism Marketing

As top government officials aggressively push to expel TikTok from the U.S., expect state tourism offices to put the brakes on their growing flow of marketing dollars into the short-form video platform.

Dawit Habtemariam | 1 year ago

TikTok Bans by States in U.S. Will Impact Tourism Marketing

Media and PR

TikTok’s Influence on Tourism Marketing

Today’s edition of Skift’s daily podcast looks at TikTok’s influence on destination marketing, Delta CEO’s optimism, and the appeal of wellness in corporate travel.

Rashaad Jorden | 2 years ago

TikTok’s Influence on Tourism Marketing

Tourism

TikTok’s Short-Form Video Revolution Gains Traction in Search for Destinations

As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.

Dawit Habtemariam | 2 years ago

TikTok’s Short-Form Video Revolution Gains Traction in Search for Destinations

Travel Technology

Inside Sabre’s Hotel Software Unit Sale and Other Top Stories This Week

In Skift's top stories this week, travel technology company Sabre is putting its hospitality division on the market, independent hotels increase the use of TikTok in marketing, and Russian tourism executives target travelers from India.

Rashaad Jorden | 2 years ago

Inside Sabre’s Hotel Software Unit Sale and Other Top Stories This Week

Tourism

U.S. Tourists Double Down on Overseas Vacations

Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.

Skift | 2 years ago

U.S. Tourists Double Down on Overseas Vacations

Hotels

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Carley Thornell, Skift | 2 years ago

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests