Articles tagged “tiktok”

Free Read

Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

TikTok for Business + Skift | 1 week ago

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Experiences

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!

Peden Doma Bhutia | 4 weeks ago

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Tourism

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Peden Doma Bhutia | 1 month ago

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

Airlines

How India-China Direct Flights Went From 539 … to Zero

Two tourism powerhouses, two economic giants, two of the world's most populous countries — and yet, not a single direct flight between India and China.

Peden Doma Bhutia | 3 months ago

Airlines

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

Meghna Maharishi | 5 months ago

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Airlines

Is a TikTok Ban Coming? Here Are the U.S. Airlines That Rely on it Most

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

Gordon Smith | 5 months ago

Is a TikTok Ban Coming? Here Are the U.S. Airlines That Rely on it Most

Tourism

Scotland to Replace Tourist Information Centers with TikTok Videos and Influencers

Scotland sees itself as a content creator and curator for tourists, not an information provider anymore.

Dawit Habtemariam | 6 months ago

Scotland to Replace Tourist Information Centers with TikTok Videos and Influencers

Airlines

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

Gordon Smith | 6 months ago

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

Podcasts

State Tourism Boards Relying More on Instagram and YouTube

Today's podcast looks at travel marketing sans Tiktok, the recovery of business travel, and the Middle East's most expensive hotel.

Rashaad Jorden | 6 months ago

State Tourism Boards Relying More on Instagram and YouTube

Tourism

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

Dawit Habtemariam | 6 months ago

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now