Articles tagged “tiktok”

Travel Technology

Inside Sabre’s Hotel Software Unit Sale and Other Top Stories This Week

In Skift's top stories this week, travel technology company Sabre is putting its hospitality division on the market, independent hotels increase the use of TikTok in marketing, and Russian tourism executives target travelers from India.

Inside Sabre’s Hotel Software Unit Sale and Other Top Stories This Week

Tourism

U.S. Tourists Double Down on Overseas Vacations

Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.

U.S. Tourists Double Down on Overseas Vacations

Hotels

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests

Tour Operators

The Women-Led Tour Operators That Grew From Travel Communities on Social Media

Safety concerns plus not having someone in your day-to-day life who wants to travel when or the way you want to, is fueling some travel communities online.

The Women-Led Tour Operators That Grew From Travel Communities on Social Media

News Blog

Nepal Bars TikTokers From Some Tourist Sites

Nepal’s would-be social media influencers would now have to scout for new locations as the country has barred shooting of TikTok videos at some heritage sites. Popular tourist sites in the Nepalese capital of Kathmandu, including Boudhanath Stupa, the Ram Janaki temple and Gadhimai temple as well as the Buddhist pilgrimage site of Lumbini now…

Online Travel

7 Takeaways From Online Travel Agencies Slugging It Out on Mobile

Once dismissed as a commission-free loss leader, flights are a new battleground as Expedia and Hopper compete over keywords and customers on mobile.

7 Takeaways From Online Travel Agencies Slugging It Out on Mobile

Airlines

Explaining This Summer’s Airline Chaos and Other Top Stories This Week

In Skift's top stories this week, the causes of airlines' chaotic summer are revealed, the list of the highest-paid online travel agency CEOs is unveiled, and travel companies are turning to TikTok to recruit new staff.

Explaining This Summer’s Airline Chaos and Other Top Stories This Week

Online Travel

U.S. Travel Brands Hop on TikTok Marketing to Reach Next-Gen Travelers

TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.

U.S. Travel Brands Hop on TikTok Marketing to Reach Next-Gen Travelers

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Social Media Influencers Sync With Startup Tools to Sell Travel

Media and PR

Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism

Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.

Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism