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Tourism
TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.
Dawit Habtemariam | 2 months ago
With its sights set on transforming the tourism sector into an economic powerhouse, Oman is placing a strategic focus on Chinese tourists.
Peden Doma Bhutia | 10 months ago
Hotels
Today's edition of Skift's daily podcast looks closer at Arlo's shift to bigger rooms sizes, Montana tourism TikTok, and hotels' cultural managers.
Rashaad Jorden | 11 months ago
Media and PR
If Montana's state-wide ban goes into effect, legislators in other states may replicate it. Tourism boards will have ditch to TikTok, which will reduce the platform's influence in destination marketing in the U.S.
Dawit Habtemariam | 11 months ago
Today’s edition of Skift’s daily podcast looks at TikTok marketing challenges, sustainability and inflation colliding, and a Swiss hotel’s inclusive hiring.
Rashaad Jorden | 1 year ago
In the event of a national TikTok ban, U.S. tourism agencies will have to massively increase their investment in Google and Meta companies after losing access to an audience of millions of people around the world.
Dawit Habtemariam | 1 year ago
News Blog
Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act. Trainline has decided to team up with legendary actor David Hasselhoff to launch its Chief Conductor Contest. A grand prize includes a $5,000 travel stipend, a two-night stay in a luxury…
Andres Buenahora | 1 year ago
Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.
Sean O’Neill, Carley Thornell and Sherry Sun, Skift | 1 year ago
Online Travel
Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.
Dennis Schaal | 1 year ago
Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.
