Articles tagged “southwest airlines”

As content marketing has established itself as an important tool in the travel industry, brands are investing more time and money in creating articles, video and interactive content across all channels, in order to better reach customers.

American Airlines Group CEO sounds as though he has turned into a labor activist. OK, not really, but he knows you can't have a successful company unless its corporate culture is healthy and its employees have a real stake in its well-being.

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Kelly believes Southwest can remain competitive and relevant by keeping fares low and while providing outstanding service. That certainly is a differentiator from Spirit and Frontier, but JetBlue and Southwest are humming similar tunes.

Will this be the peak of the airlines' latest run of good fortunes or are we somewhere else along in the cycle? How well the U.S. insulates itself from growing global challenges may answer this, but U.S.-centric carriers like Southwest will have an extra edge.

It's a big market, with plenty of passengers eager to fly around. In their own way, all airlines are making the most of this boom.

With American and Delta increasingly matching Spirit's low fares, Southwest will find it difficult to maintain any low-fare advantage that it still has. Still, Southwest has a lot going for it and its growth opportunities both within the U.S. and internationally are abundant.

This yet-to-be-implemented tech reminds us of Chekhov's quote that if you see a gun in the first act it will go off by the third.

It is possible for an airline, such as Southwest, to cater to some fairly satisfied passengers. Not gouging them with fees and treating them like human beings really helps.

Vararadi seems to follow Baldanza’s example for Ultra-Low Cost Carrier success with Spirit to the letter, creating new flyers with little more than low fares and a smile.