Articles tagged “southwest airlines”

Top-Spending Travel Brands for U.S. TV Advertising So Far This Year

The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.

Airlines Are Becoming Rational Businesses and Passengers Are Benefiting

The level of profitability revealed in the latest BTS report is leaves the Big 3 U.S. airlines room to improve their in-flight products and passenger services, without breaking the bank. But they have achieved this profitability in large part by becoming better businesses. If they are to stay profitable when the next inevitable industry downturn comes, they will need to keep improving their retail models.

Why Delta Is Virgin America’s Most Likely Suitor

We love the idea of a JetBlue and Virgin America merger, but loving the notion does not make it any more likely. Assuming that anyone will one day buy Virgin America, we believe it will be Delta. Go on, though, JetBlue. We would be delighted to be wrong.