The evolution of U.S. airlines over the last two decades, as reflected through the ads of an airline that went from upstart regional scrapper to the nation's foremost budget carrier.
Bag fees are not against Southwest's religion and, with the acquisition of checked-bag-fee charging AirTran, management is undoubtedly mulling whether to see the green light.
Using first amendment argument to display real costs to consumers? Now that's novel. For once, a consumer victory against airlines. Surprised to see Southwest, one of the most consumer friendly airlines, involved in challenging this ruling.