Articles by Todd Wasserman

New Skift Trends Report: The State of Traveler Connectivity in 2016

New Skift Trends Report: The State of Traveler Connectivity in 2016

Jeremy Kressman, Skift

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.

2 years ago

New Skift Trends Report: The Rise of Messaging Technology in Travel Booking, Part 2

New Skift Trends Report: The Rise of Messaging Technology in Travel Booking, Part 2

Todd Wasserman, Skift

Messaging tech is replacing existing forms of commerce in ways that stand to drive returns at levels the industry has seldom experienced before.

2 years ago

New Skift Trends Report: The Rise of Lifestyle Branding in Travel in 2016

New Skift Trends Report: The Rise of Lifestyle Branding in Travel in 2016

Todd Wasserman, Skift

As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?

2 years ago

New Skift Trends Report: Winning Content Marketing Strategies for 2016

New Skift Trends Report: Winning Content Marketing Strategies for 2016

Skift

As content marketing has established itself as an important tool in the travel industry, brands are investing more time and money in creating articles, video and interactive content across all channels, in order to better reach customers.

2 years ago

New Skift Trends Report: How to Harness the Facebook Ecosystem in 2016

New Skift Trends Report: How to Harness the Facebook Ecosystem in 2016

Todd Wasserman, Skift

In a world of fly-by-night apps and social media bubbles, Facebook has matured as one of the more important communications platforms.

2 years ago

New Skift Trends Report: The Future of Messaging Tech in Travel, Part 1

New Skift Trends Report: The Future of Messaging Tech in Travel, Part 1

James O'Brien, Skift

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies.

2 years ago

New Skift Trends Report: The Future of Hotel Loyalty 2016

New Skift Trends Report: The Future of Hotel Loyalty 2016

Todd Wasserman, Skift

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever. What strategies are hotel brands using to adapt and thrive in this changing loyalty landscape?

2 years ago

New Skift Trends Report: The Future of Tours and Activities Marketing

New Skift Trends Report: The Future of Tours and Activities Marketing

Jeremy Kressman, Skift

Industry consolidation and innovation is ramping up as the tours and activities sector finally comes online. But a range of technical and logistical challenges still hold the sector back. How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?

2 years ago

New Skift Trends Report: Portrait of the Millennial Traveler 2016

New Skift Trends Report: Portrait of the Millennial Traveler 2016

Todd Wasserman, Skift

Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper insights are really driving millennial travel habits, and how are marketers adapting their strategies to cater this surging age group?

3 years ago

New Trends Report: Mobile App Strategies of Consumer Travel Brands

New Trends Report: Mobile App Strategies of Consumer Travel Brands

Todd Wasserman, Skift

An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses

3 years ago

New Skift Trends Report: The State of Mobile Booking 2016

New Skift Trends Report: The State of Mobile Booking 2016

Todd Wasserman, Skift

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.

3 years ago

New Skift Trends Report: Evolution of Online Reputation Management in 2016

New Skift Trends Report: Evolution of Online Reputation Management in 2016

James O'Brien, Skift

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

3 years ago