Articles tagged “southwest airlines”

By the standards of every other major U.S. airline, Southwest doesn't do anything right. Except prove them wrong on profits quarter after quarter after quarter.

Despite Kelly's rhetoric about being "the low-cost carrier," Southwest has probably transitioned beyond that positioning. Still, the largest U.S. domestic carrier indeed has room to grow in the U.S. and internationally, as well.

Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.

How soon will it be before U.S. regulators take up the issue of the pricing control wielded by the four largest U.S. airlines? On the other hand, the U.S. Department of Justice helped to create this mess.

The way United's Rainey talks about unbundling and rebundling products for maximum revenue it seems like an exercise in razzmatazz rather than giving customers something of enhanced value.

Having plenty of rewards seats means nothing if airlines don't make it easier for travelers to redeem their rewards points, something that's becoming harder to do as programs become more revenue-based.

You can't always get what you want. American Airlines president thinks the airline handed Southwest a monopoly when American gave up its two gates at Dallas Love Field. And that merger concession, right in American's backyard, still rankles.

E-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

JetBlue's looming change in its bag-fee policy likely will create a larger controversy than when Southwest revamped its loyalty program a few years ago. JetBlue undoubtedly has run the numbers and figures it will come out ahead. It would be prudent to get the war room and phone banks ready, though.

What is this world coming to when airline stocks are actually an attractive investment? The biggest airlines got a helluva lot bigger in 2014, setting the pace for growth among the largest publicly traded travel companies on the planet.