Articles tagged “skiftadsweek”

It's unlikely that many airline or hotel guests are waiting on their preferred travel brand for a holiday card; however, it is now in fashion for all companies to send out the warm wishes for both current and potential customers to see.

As content becomes less branded, it becomes more entertaining to viewers and visitors who can then approach the brand as lifestyle facilitator rather than asset provider.

After WestJet's Christmas ad success last year, airlines worldwide are stepping their game with mini films that align the airlines with holiday emotions of joy, comfort and surprise.

Travel brands will work to drum up as many sales as possible in the next five weeks. When the holiday season ends, travel purchases tend to drop for one or two months.

Travel marketers are becoming more savvy at relaying emotion than product, whether than be a place or airplane seat, in a bid to attract aspirational customers.

Finding a winning marketing formula is every brand's goal; however, most are too slow to iterate in hopes of finding out what it is.

Travel brands that can integrate their products into larger travel concepts of curiosity, adventure, philanthropy and friendship will be able to build a relationship with their customers rather than turn them off with a hard sell.

There's never been a more creative time to be in travel marketing and brands that excel are riffing on influences far outside the industry for more interesting and engaging campaigns.

In a business built on emotions, a smart travel campaign can remind current customers why they'll return to the brand and stir up interest in new ones.

Sparking an emotion inside a would-be visitor is the goal of every tourism campaign, making music a powerful ally when paired with striking and engaging visuals.