First Free Story (1 of 3)Join Skift Pro
It seems that gratitude is the only attitude for brands to express as the year comes to a close: appreciation for customers, co-workers, and their own products.
This week’s ads look at travel from a child-like point of view, from staff partaking in morning stretches to paintings that represent a pleasurable flight.
FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.
Los Cabos was hit with a hurricane in September 2014 and, in an effort to attract tourists who dismissed the destination after photos of flood and destruction, Los Cabos created an ad showing tourism professionals getting back to work. The ad is reminiscent of Atlantic City’s commercial following Hurricane Sandy, both of which struggle to overcome popular perceptions.
Delta Air Lines thanks passengers for a year of flying with a heartfelt scene of Delta staff folding small paper planes to create two full plane wings. The short film shares appreciation for both customers and employees and ends with a quote that does not align with most passengers’ air travel experiences today: “Your adventures amaze us.”
Singapore Airlines gets creative with its holiday and year-end ad, opting for clean and simple illustrations over a staged surprise or onboard gifts. The illustrations touch on the in-flight experience as well as the destinations that Singapore Air serves.
This old-school film reel is a neat way to highlight British moments, by imbuing both a sense of tradition and joy into the memories. The clip was not created by VisitBritian, the country’s official tourism board, but by Britain is GREAT, an association of tourist boards and destinations that plans to use video to build awareness of UK attractions.
Expedia takes viewers on a journey around the world in its new ad, which includes famous monuments, world-renowned cities, and far-off empty spaces. The ad builds wanderlust with image after incredible image, but ends on a practical note, pitching Expedia as the platform that “can help you find whatever it is that you’re looking for.”