Travel is a highly emotional activity so ads that actually stir up some feelings tend to be much more potent.

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OpenSkies, British Airways subsidiary operating direct flights between Paris and NYC, paints an ode to Paris and New York City in its latest video. Iconic scenes from both cities are laid next to one another highlighting their characteristics and stirring up wanderlust inside any viewer.

Air New Zealand releases its latest travel ad, which not only has flight attendants dressed as Hobbits but the actual directors and actors involved in the movie series. Air New Zealand has had a number of hit safety videos starring celebrities like Bear Grylls and Betty White, but owes its global brand awareness to its association with the Hobbit series.

TAM Airlines puts a cute twist on the baggage cart with this ode to airplanes from the past. The project will likely boost the airlines’ mentions on social media and build brand appeal among families.

Las Vegas Convention and Visitors Authority knows that sometimes water cooler gossip isn’t enough to get us through a month of dull work. Its comical marketing message resonates with viewers, which makes its ultimate push — getting people to Vegas — ring that much more clear.

Photo Credit: A taxi cab in Paris is compared to a taxi cab in New York City. British Airways / YouTube