Articles tagged “skiftadsweek”

It's hard to tell whether travelers' desire for deeper experiences or the proliferation of branded experiential content came first, but each now drives the other leaving the reality of costs and details out of the picture.

The end goal of any travel transaction is a great experience, which is why these brands are giving viewers the long-term perspective of their upcoming buy,

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.

San Diego knows what sells and it's putting all of its energy into portraying its beaches, sunshine and good times in the best light possible.

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

Lifestyle branding has become mainstream, but it's only a matter of time before sophisticated consumers begin to question the concept of a life well-traveled and whether the companies' actual products deliver on the message that they're pushing.

When even destinations are telling visitors to put down the technology, it must mean that most are missing out on authentic experiences by seeing it through a lens of their phone or preconceived notions.

Travel is one sector in which images can be much more impactful than a short skit or flowery explanation. These brands understand and keep words to minimum.

Brands are spreading their most positive messaging as the year begins and consumers are both optimistic about their personal and travel ambitions.

The best branded holiday videos not only delight customers, but highlight employees' efforts to make the surprise and service available year-round.