Skift Take

There's no one way to make a destination appealing and timely in 60 seconds or less. Each of the techniques employed by this week's featured brands work for a certain audience.

This week’s series of travel ads focus on destinations that each use a different technique to tell a story about their culture and attractions. Strategies range from showing as many images as possible to having a celebrity spokesperson do the talking with no images at all.

Tourism New Brunswick

Tourism New Brunswick paints a beautiful picture of its local shops, cuisine and culture in these two destination snapshots. The mixture of images from various viewpoints gives the audience a sense of actually experiencing the place without ever leaving their work desk.

Visit Mexico

Visit Mexico recently released a video of its winter campaign in Chicago in which it created graffiti out of actual snow. Messages like “come melt under the sun” and “take your clothes off” were followed by, teasing residents into booking a trip to escape the cold.

Warm weather destinations work extra hard during the winter to woo city residents when they’re most craving some sun.

Visit Brussels

Visit Brussels highlights the activities and businesses around its city from the perspective of its canal, which serves as a constant throughout the multiple experiences. The fast paced ad relays a general feel for the city without heavy explanations or tiring graphics.

Visit Baltimore

Visit Baltimore taps into its hometown stars for its latest ad campaign. Short 30-second ads feature locals like Modern Family TV star Julie Bowen and former Orioles player Cal Ripken, Jr. talking about their favorite things to do in the city.


Talk about globalization. Here we have Russian airline Aeroflot producing a Korea commercial featuring Manchester United players. The ad ultimately aims to position Aeroflot as a bridge between Europe and Asia and tailors the message to its market well despite the many cultural influences.

For all of our SkiftAds of the week, view our archives here.

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Tags: marketing, skiftadsweek

Photo credit: Local produce featured in Tourism New Brunswick's new ad. Tourism New Brunswick / YouTube

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