Articles tagged “skift research”

Wellness tourism is here for the long term. Understanding what it is today can help stakeholders find their place in this booming sector.

Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

Short-term rental tech vendors are increasingly forced to pick a side: Focus on professional property managers or focus on the long tail of independent hosts. There's business in both, but understanding customer needs is paramount.

Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.

The United Kingdom hasn’t left the European Union just yet, but the impact of the Brexit vote is already being felt by the travel industry. Things will likely get worse when the UK actually leaves.

The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.

Alternative accommodations have long been more prominent in Europe than in the U.S. And that sector is only growing larger as it expands more than 1.7 times as fast as hotels on the continent.

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.