Articles tagged “skift research”

The online travel market in Southeast Asia is a promising market, a rapidly growing region with a digitally engaged and highly aspirational middle class that is currently underserved. The industry dynamics are ever-evolving with OTAs endeavoring to do things differently in order to maintain and grow their slice of the market.

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?

July did turn out to be a record-breaking month for U.S. travel. However, the Delta variant might wipe out all the gains in the past few months. Will the dark winter in travel last year repeat itself? We certainly hope not.

Optimism about the travel recovery in the U.S. hit a peak this summer. Hotels with a heavy American presence have benefited from the resulting occupancy boost as well as hopes for a long-term bump in conversions. Perhaps it should be no surprise that major U.S. hotel franchisors lead our health score list.

The conventional wisdom is that hotel brands are a safe harbor for owners during a storm. But has that been the case during Covid-19? Recent data suggests that the reality is far more nuanced.

Travel is recovering, but hotel owners are not out of the woods yet. With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success.

Mexico’s score increased to 100 index points, which indicates that the country’s travel industry has fully recovered to pre-pandemic levels. A momentous occasion, but a closer look shows that not all sectors are back to normal.

The emission rate for tourism-related activities will not slow down by default. The implications of carbon emissions are apparent and concerted action is required from all stakeholders to reduce the carbon footprint of tourism at a faster pace.

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.