Case Studies in Wellness Tourism That Go Beyond the Spa: New Skift Research

Wellness has long been an important part of and motivator for travel. Today, wellness is taking center stage in the travel industry in more numerous and interesting ways than ever before thanks to consumers who are becoming more and more obsessed with well-being in their day-to-day lives. Skift Research’s latest report, Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders, examines wellness tourism as it exists today, to get a sense of where it’s heading in the future. In this report, we address the size and importance of the wellness tourism market, new trends in the space, and best practices for various stakeholders, including hotels, cruise lines, and airlines. Using data from proprietary Skift Research surveys, secondary data, and a dozen in-depth interviews with expert stakeholders, this report defines the new era of wellness tourism. Last week we launched the latest report in our Skift Research service, Defining the New Era of Wellness To