All of Oyo’s Brands Explained: New Skift Research
Photo Credit: An Oyo hotel property in Dubai’s Deira neighborhood. Skift
Skift Take
Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.
In our latest report, Skift Research takes a deep dive into one of the most exciting and divisive companies in travel today, Oyo Hotels and Homes.
We collected and reviewed hundreds of documents from Oyo as well as property- and room-level data for all of the publicly viewable listings on Oyorooms.com. As a result, we believe that this report presents the most accurate, consistent, and complete look into Oyo’s income statements and key performance indicators available today.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
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The core promise Oyo makes to consumers as a hotel brand is quality and affordable rooms. Its first product and the one it is best known for is Oyo Rooms, sometimes called Oyo Hotels, its budget hotel offering. But as the company has grown, it has expanded to pursue a multi-branded strategy. All of Oyo’s Brands, Explained This multi
