Articles tagged “skift research”

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Good morning from Skift. It's Friday, January 21, in New York City. Here's what you need to know about the business of travel today.

Despite the surge of Omicron, 45 percent of Americans traveled in December. In particular, nearly 6 percent of all December trips were to another country, marking the highest rate since the pandemic started. And looking ahead to 2022, Americans are optimistic about traveling more.

Last year wasn't the runaway success the travel industry anticipated — or needed.

What did travel executives read in 2021? What are the most important topics for them in navigating through the pandemic and calibrating for rebound and regrowth? Check out the Skift Research reports that are most read by Skift audience.

We could have filled a multi-volume encyclopedia with everything that has happened in the past 12 months. Instead, we settled for 12 telling charts.

Around the world in 11 online travel agencies. Use our 2022 Online Travel Agency Factbook to compare the performance of booking sites from across five continents.

Sophisticated revenue management systems will undoubtedly become more commonplace in the hotel industry, but today still only a small minority of hotels use them. There is a lot of room left for growth, innovation, and disruption.

There is still so much uncertainty around the Omicron variant, but already much needed recovery in Asia Pacific is stalling as reopenings are postponed.

Skift Research is working on a new report unfolding lessons learned from the pandemic and forward looking growth strategies and plans for destination marketers. Share what your organization is doing with us. In turn, you get a FREE report with peer insights, executive interviews and Skift analysis that can help you optimize your own strategies.