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Skift Pro Columns

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Business Travel

Hotels Are Deciding Whether Selling Co-Working Space Instead of Beds Is Worth It

Hoteliers will need to crack new metrics like desk occupancy, pricing plans and even social media credibility to help any co-working venture succeed.

Matthew Parsons, Skift | 3 years ago

Hotels

Airbnb’s Short-Term Rental Challengers Double Down on Brand-Building

As happened with major online travel agencies, there will eventually be several winners in short-term rentals beyond Airbnb. But will these come from the independent property managers trying to build consumer brands, or will the larger players take them out as is customary?

Dennis Schaal, Skift | 3 years ago

Coronavirus

Independent Hotel Brands: Standalone Success or Prime Targets for Takeover?

The biggest hotel companies in the world are knocking on the doors of cool, independent brands for takeover talks. Not everyone is answering.

Cameron Sperance, Skift | 3 years ago

Business Travel

How ‘Traveling Offices’ Could Help Reignite Corporate Travel

Few companies so far are touring the globe with so-called traveling offices, but they’re about to become the perfect antidote to remote ennui.

Matthew Parsons, Skift | 3 years ago

Online Travel

Tripadvisor Plus Offers Plenty of Chain Hotels Even If It Is Short on Brand Agreements

Consider Tripadvisor's excruciating marketing decisions: It wants to shout to the world that travelers can save hundreds of dollars on a Hilton or Marriott booking for their next trip when enrolled in the subscription program, Tripadvisor Plus. But that's going to piss off Hilton and Marriott.

Dennis Schaal, Skift | 3 years ago

Coronavirus

Hilton, Marriott, and IHG Are Making Affordable Brands Development Priorities

Luxury and lifestyle hotels may be the shiniest assets in a hotel company’s portfolio, but investors want to be where the travelers are. That means pumping money into more affordable offerings like Hilton’s Tru, IHG’s Holiday Inn, and Marriott’s Fairfield Inn — all concepts that snapped back fast from the pandemic.

Cameron Sperance, Skift | 3 years ago

Business Travel

Co-Working Giants Turn to Franchising Model in Era of Remote Work

WeWork and IWG will vie for an “asset light” future to recover after the pandemic. And with that, branding becomes even more important in the world of work.

Matthew Parsons, Skift | 3 years ago

Online Travel

Online Travel’s Localization Quandary

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?

Dennis Schaal, Skift | 3 years ago

Coronavirus

Hyatt’s $2.7 Billion Apple Leisure Group Acquisition Fuels European Growth

Hyatt's Apple Leisure Group acquisition gives it a major boost in its desired expansion into Europe. But it is also a shot across the bow to competitors like Marriott and Hilton as well as smaller brands. The battle is on to expand into the high-end leisure travel and all-inclusive resort sector.

Cameron Sperance, Skift | 3 years ago

Business Travel

Why This Technology Company Transformed Its Office Into a Farm

On the frontline of a global-local movement, software company Zoho’s rural revitalization concept could catch on.

Matthew Parsons, Skift | 3 years ago