Hoteliers will need to crack new metrics like desk occupancy, pricing plans and even social media credibility to help any co-working venture succeed.
Future of Work
As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. Read Skift’s ongoing coverage of this shift in business travel behavior through the lens of both brands and consumers.
Join Us at Skift Global Forum in NYC September 21-23Europe’s Logis Hotels network, for example, is piloting a co-working program for 60 of its 2,300 sites. Rather than go it alone, it’s collaborating with GoWork&Co’s Hop’n Space (Hotel Office for Professional Nomad) brand. It aims to roll it out to most of its properties by 2023. This kind of collaboration could be the key to making it work. Not only do hotels compete with each other, they’re also competing with international household names like WeWork and IWG, currently on a mission to expand via franchising, as well as local co-working space providers. [caption id="attachment_441287" align="alignright" width="300"] A Best Wester