Skift Take

Hoteliers will need to crack new metrics like desk occupancy, pricing plans and even social media credibility to help any co-working venture succeed.

Series: Future of Work

Future of Work

Editor’s Note: Skift Future of Work briefing is available exclusively every Friday.

As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. How will travel managers respond to new patterns of employee mobility? What role will hotels play in catering to distributed workforces and distributed meetings? Can destinations, and airlines, capitalize on the anticipated boom in digital nomads? Does the coming future of work increase or decrease the travel spend?

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It used to be about getting heads in beds, but more hotels are asking: what about heads on desks, and is providing co-working space a profitable business? Fewer tourists are checking in due to global lockdowns, prompting hotels to look locally. In many cases, that's a market o