Skift Take

WeWork and IWG will vie for an “asset light” future to recover after the pandemic. And with that, branding becomes even more important in the world of work.

Series: Future of Work

Future of Work

Editor’s Note: Skift Future of Work briefing is available exclusively every Friday.

As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. How will travel managers respond to new patterns of employee mobility? What role will hotels play in catering to distributed workforces and distributed meetings? Can destinations, and airlines, capitalize on the anticipated boom in digital nomads? Does the coming future of work increase or decrease the travel spend?

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Co-working space providers see light at the end of the tunnel, despite the stop-start return to offices. IWG (International Workplace Group) posted revenue of $1.4 billion for the first half of 2021, and a profit of $722 million on an adjusted EBITDA [earnings before interest,