Skift Take

Luxury and lifestyle hotels may be the shiniest assets in a hotel company’s portfolio, but investors want to be where the travelers are. That means pumping money into more affordable offerings like Hilton’s Tru, IHG’s Holiday Inn, and Marriott’s Fairfield Inn — all concepts that snapped back fast from the pandemic.

Series: Early Check-In

Early Check-In

Editor’s Note: Early Check-In, Making Sense of the Week in Hotel Deals & Development: First thing every Monday morning, hospitality reporter Cameron Sperance brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry. Start your week by being smarter.

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Investors aren’t turning away from a market segment analysts see as the workhorse for major hotel companies — even if there are shinier places to park capital. Resorts and lifestyle hotels were the hotel industry’s rare growth story during the pandemic. But construction