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Skift Pro Columns

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Travel Booking

Understanding the Finances Behind Trip.com’s Global Ambitions: New Skift Research

How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.

Understanding the Finances Behind Trip.com’s Global Ambitions: New Skift Research

Online Travel

CEO of GetYourGuide Concedes It Had Its Own Google-Like Bias Issue

When GetYourGuide criticized Google for promoting an uneven competitive playing field, some GetYourGuide partners accused GetYourGuide of similar transgressions in the way it markets its Originals tours. GetYourGuide vowed to make amends, the results of which will only become clear in a few months.

Online Travel

The Largest IPO in History Just Happened and It Has a Huge Travel Angle

Booking.com, Airbnb, Marriott, and every high-end retail shop on the Champs-Élysées want to see the proliferation of Alipay and other digital payment services to capture the spending of Chinese travelers. But Alipay's key cross-border payments strategy, despite a record-setting IPO, has run into major snags.

The Largest IPO in History Just Happened and It Has a Huge Travel Angle

Online Travel

Can Tripadvisor’s Grand Strategy Experiment Set It Apart?

Give Tripadvisor credit for its attempts mid-pandemic to diversify its various revenue streams at a time when Google is rising. But the latest push to get price-conscious travelers to book their entire trips on Tripadvisor will be a tough sell.

Can Tripadvisor’s Grand Strategy Experiment Set It Apart?

Online Travel

Justice Department Very Close to Addressing Some of the Travel Industry’s Google Problems

If the U.S. Department of Justice indeed takes imminent steps to begin the process of leveling the playing field for Google's travel advertisers and competitors in other verticals, the size of the impact would depend on the specifics. There will be a lot of wrangling — and this could be the beginning of the beginning.

Justice Department Very Close to Addressing Some of the Travel Industry’s Google Problems

Hotels

Book-Direct Advocates Concede Online Travel Agency Distribution Is Still Essential

With thousands of hotels going out of business and up for sale, and vacation rentals business booming in certain destinations, there will be a ton of disruption and convergence in hospitality. Savvy short-term rental operators can pick off some direct bookings, but the mega online travel agencies will hardly notice.

Book-Direct Advocates Concede Online Travel Agency Distribution Is Still Essential

Online Travel

Expedia CEO Peter Kern on the Google Silver Bullet — or Lack Thereof

Expedia Group CEO Peter Kern is waging a simplicity campaign. Turning the Expedia and Hotels.com loyalty programs into a single plan might make sense. But one thing definitely on the agenda is trimming marketing through Google, a company Kern characterized as a "shark."

Expedia CEO Peter Kern on the Google Silver Bullet — or Lack Thereof

Online Travel

The Short-Lived Vacation Rental Advantage Over Hotels Is Almost Gone

The death of hotels was greatly exaggerated. Advantage Booking.com and Expedia — not Airbnb — if travelers indeed are now seeking out both hotels and vacation rentals in comparable numbers.

The Short-Lived Vacation Rental Advantage Over Hotels Is Almost Gone

Online Travel

Airbnb Rallies Hosts Against Pending Chicago Ban on Single-Night Stays

Airbnb has bigger concerns than the scenario of one more big city, Chicago, that is potentially tightening its short-term rental restrictions. But such an action certainly wouldn't help.

Airbnb Rallies Hosts Against Pending Chicago Ban on Single-Night Stays

Online Travel

Trivago CEO and Kayak Co-Founder Possess Skewed Views on the Best Way to Innovate

When it comes to brainstorming, there's no substitute for a Skift reporter ambling over to a Skift Research analyst's desk, and shooting the breeze about Oyo's model, or looking over a shoulder to view on screen how Expedia's marketing spend is trending. That dynamic is really tough to replicate on Zoom.

Trivago CEO and Kayak Co-Founder Possess Skewed Views on the Best Way to Innovate