Skift Take

Consider Tripadvisor's excruciating marketing decisions: It wants to shout to the world that travelers can save hundreds of dollars on a Hilton or Marriott booking for their next trip when enrolled in the subscription program, Tripadvisor Plus. But that's going to piss off Hilton and Marriott.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week It is early days for Tripadvisor's new subscription offering, Tripadvisor Plus. The  company announced three chain-wide participation agreements last month with Barceló Hotels, Millennium Hotels and Pestana Hotel Group, but all of the larger brands, ran