Articles tagged “research reports”

TripAdvisor's new booking product leans heavily on Priceline's Booking.com — more so than TripAdvisor would probably like.

TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews. Read this deep dive to understand the company and its importance to the travel ecosystem.

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.

Travel industry experts and analysts are hailing the rise of a “conversational commerce” based on the increasing appeal of messaging technology. The applications range from customer relations and marketing to travel operations — and they loom large for travel brands, agencies, and startups seeking to capture travelers’ bookings in the mobile space.

Messaging tech is replacing existing forms of commerce in ways that stand to drive returns at levels the industry has seldom experienced before.

As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?

Become a Skift Trends Insider. Feel the pulse of the travel industry with bi-weekly Trends Reports outlining travel trends and predictions.

Facebook's utility and reach has been a boon for both users and brands, and travel content is among the most popular verticals in the ecosystem.

In a world of fly-by-night apps and social media bubbles, Facebook has matured as one of the more important communications platforms.