Today we are launching the latest report in our Skift Trends Reports service, The Rise of Messaging Technology in Travel Booking, Part 2 .

Social media has been a major disruptive force over the past decade, but as we head into the back half of this decade, messaging is emerging as a viable alternative. Given its mobile-first nature, messaging plays well in developing markets and among young consumers — factors that make it impossible to ignore for any global marketers looking to the future. Considering where the media going, Facebook’s stunning $21.8 billion purchase of WhatsApp makes some sense.

We delved into the effect that messaging is having on the travel industry in February with The Rise of Technology in Travel Booking, Part 1. Now comes the sequel, which takes a close look at opportunities for commerce on the platforms.

The report, which includes interviews with top execs from Hyatt, Checkmate, and Marriott, among others, takes a deep dive into who is doing what right now and what opportunities are available.

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NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.

About These Reports

This is the latest in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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