Today we are launching the latest report in our Skift Trends Reports service, How to Harness the Facebook Ecosystem in 2016.

With 1.5 billion monthly active users, it would be self-defeating for any travel brand to ignore Facebook. Yet while we all agree that Facebook is an important marketing communications channel, there’s no rulebook on how to market successfully on the social network. But Facebook has now been around long enough though that there is an ever-increasing pile of collective wisdom that we all can draw on.

What’s the best way to get good play in the News Feed? How do you master Instagram? What about metrics? Is your Facebook campaign a failure if it gets low click-throughs but high engagement?

Through constant optimization, trial-and-error, and experimentation with formats, social media marketers in the travel sector are constantly devising new tactics to cut through the Facebook noise and reach consumers in meaningful ways. This report offers a number of strategies, best practices and case studies for paid advertising and content marketing on the world’s largest and most powerful social network, as it relates to the travel industry.

This report dives into the best approaches to Facebook marketing. Drawing on interviews with execs from Facebook plus Intrepid Group and G Adventures, we take a close look at best practices for marketing on the 800-pound gorilla of the social media world.

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NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.

About These Reports

This is the latest in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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