Articles tagged “research reports”

Messaging positions travel suppliers to address queries on a real-time basis and nearly instantaneously, and it gives travel operations the opportunity to coordinate on-site efforts in new and powerful ways.

Messaging stands to be a two-way, lasting conversation based on guest data, and we expect more and more outreach opportunities to emerge.

How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies.

Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products and becoming the booking power some feared.

Taking advantage of locals to improve the frequency of use for travel services is simply smart. Why more companies don't do this is beyond us.

We will continue to decipher and define the big trends for you, the professional in the global travel industry. Read these to understand the big trends.

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever.

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever. What strategies are hotel brands using to adapt and thrive in this changing loyalty landscape?

Even as competition in the online tours and activities sector ramps up, the market faces a range of challenges. The biggest obstacle is making more tour products available digitally.