Skift Take

TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews. Read this deep dive to understand the company and its importance to the travel ecosystem.

Today we are launching the latest report in our Skift Trends Reports service, A Deep Dive Into TripAdvisor’s Competitive Position in Travel.

If travel is the industry that touches all other industries, TripAdvisor is the brand that touches all other travel brands – both consumer and enterprise facing. Despite the company’s relatively small revenue base, TripAdvisor is a special case study in travel.

TripAdvisor’s broad footprint within the online travel ecosystem makes the company worth paying close attention to; its uncertain future could prove pivotal in the delicate balance of power playing out between online travel brands.

In this report, Skift’s new Research Director Luke Bujarski does a deep dive into the challenges and risks that lie ahead for this bellwether brand in travel.

He looks at early results from its Instant Booking push as well as its bet on mobile traffic to give subscribers and readers a state-of-TripAdvisor report that better illuminates the current state of travel booking.

Get this report to understand TripAdvisor and its importance to the travel ecosystem.

Preview and Buy the Report

About These Reports

This is the latest in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

Preview and Buy the Report

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Tags: otas, research reports, tripadvisor

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