Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.
Today we are launching the latest report in our Skift Trends Reports service, The State of Consumer Connectivity in 2016.
Wi-Fi has gone from becoming a perk to a necessity in the last few years. That presents something of a dilemma for travel brands. If they charge for usage, then consumers get annoyed. If they don’t, then they lose money. What’s the right move?
No single path has emerged. Some are charging, some are offering tiers, one illegally blocked consumers’ personal Wi-Fi hotspots. Regardless of the approach, hotels, airlines and convention centers are now expected to provide robust Wi-Fi.
The report, which includes interviews with top execs from Boingo Wireless, Preferred Hotels Group and Panasonic Avionics, explores the best ways to navigate this evolving consumer need.
NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.
About These Reports
This is the latest in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.
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