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Articles tagged “research reports”

Business Travel

Disney Deep Dive: The Economics of Hong Kong Disneyland Resort

Disney's international parks act as key consumer touch-points that drive brand awareness and cross-monetization of content in new markets. Macroeconomic issues in outbound mainland China tourism have impacted Hong Kong recently, but those pressures are abating and new park expansion projects should stabilize attendance trends.

Hotels

Understanding Disney’s Domestic Hotel Strategy

Disney's unique theme park experience gives the company strong pricing power in the U.S., allowing Disney to consistently raise ticket prices above the inflation rate while growing attendance at the same time. By owning hotels on its properties, Disney is able to maintain an immersive experience, leading to high occupancy rates and steady growth in spending per room. The theme parks feed the hotels with guests and the hotels reinforce the park experience. This has, and will continue to be, a lucrative cycle for Disney.

Understanding Disney’s Domestic Hotel Strategy
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Business Travel

Shifting Demographics and the Impact on Family Travel

Travel has been democratized over the past decades; U.S. families now spend $150 billion yearly on travel.

Business Travel

What Family Travelers Really Think About Alternative Accommodations

Family travelers mostly prefer the upper-class hotel range when traveling, yet when it comes to alternative accommodation they are much more open-minded.

What Family Travelers Really Think About Alternative Accommodations

Business Travel

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

Announcements

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Save 20% on Skift Research Reports and Online Courses This Holiday

Online Travel

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

While the world is transitioning to mobile, there are still issues to work on when it comes to monetizing mobile search.

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Online Travel

New Skift Trends Research: 2017 Outlook on Metasearch in Travel

Slim margins and complex technology have turned travel metasearch into a contact sport. Identifying the winners and losers in this space takes a keen understanding of the economics and mechanics that power these businesses. Luckily, we've produced the definitive resource for understanding and forecasting the trend lines.

New Skift Trends Research: 2017 Outlook on Metasearch in Travel

Online Travel

The State of Travel Startup Investment in 2016

While travel funding saw a decline compared to last year, investments are still flowing into the industry.

The State of Travel Startup Investment in 2016

Online Travel

What’s Keeping Uber and Airbnb From Going Public

Are IPOs a feasible option for the sharing economy?